Clear direction when it truly matters.
TrueNorth Advisory supports leaders and organizations through executive career transitions, organizational changes, and executive coaching.
Our Services
Change Advisory
Structuring and securing organizational transformations.
Executive Coaching
Providing clarity and perspective in critical leadership situations.
About TrueNorth Advisory
TrueNorth Advisory provides independent, high-level support to leaders and organisations navigating moments that matter.
Founded by Gilbert Bapst, the firm focuses on helping leaders move forward with greater clarity, stronger alignment, and practical direction — whether in the context of executive career transitions, leadership development, organisational change, or people-related strategic decisions.
Why TrueNorth Advisory
TrueNorth Advisory was created to offer something often missing in times of transition, change or complexity: clear thinking, sound judgment, and experienced perspective.
Drawing on many years of executive experience, the approach combines a strong understanding of business realities, leadership dynamics, and human factors. It is discreet, direct and tailored — grounded in the belief that what leaders often need most is not more complexity, but better perspective.
Clear direction. When it truly matters.
Gilbert R. Bapst
Gilbert R. Bapst is a senior executive and trusted advisor with more than 25 years of experience across international technology, consulting and executive search environments. Drawing on a career spanning leadership, organisational transformation, executive recruitment and coaching, he founded TrueNorth Advisory to support leaders and organisations facing moments of change, complexity or transition.
Let’s talk
If you are facing a career transition, leadership, or organisational challenge , I would be glad to hear from you.